MIDLAND ALLERGY CLINIC
Midland Allergy Clinic is the ‘go to’ allergy and immunology clinic that provides superior allergy relief to smart and engaged patients in a caring, guided, and family-friendly environment, helping them improve their quality of life and feel re-energized to do the activities they love!
“We worked very closely with DOiNG GOOD. They were a pleasure to work with and gave us great ideas on how to improve our branding and help educate our patients through the site.” Dr. Jonathan Horbal, Midland Allergy Clinic
Refresh and modernize how the community views the clinic. Reposition the clinic in a new manner that welcomes families. Create a site that educates the patient on allergies while communicating how treatment can improve the quality of patient’s lives.
Through Discovery we created a Brand DNA to guide their messaging – visual and content. We Modernized their logo and brand assets and built a modern, fresh website with great functionality and educational elements. Finally we improved their image with a vibrant, welcoming and modern design aesthetic.
SCOPE OF WORK
→ Messaging & Content
→ Branding & Identity Design
→ WebDesign & Development
→ Digital Marketing
THE BOTTOM LINE
Through a few unchecked social media complaints Midland Allergy Clinic had developed a poor local reputation which did not reflect the quality of their work. These caring Doctors, along with their staff, worked to improve their office relations while DOiNG GOOD created a new vibrant brand that reflected their new positioning. We focused on great user experience, client education and a family-first approach to health care.
Throughout our Discovery meetings we unpack the core of what Midland’s practice is all about. The fundamental and distinctive characteristics and qualities Midland’s staff imbued was that of patient education, kind patient interactions and a family-first approach to allergy medicine and immunology. Discovery allowed us to see where their brand wasn’t clearly communicating these attributes. With clarity from what we learned in Discovery we could bring strategy, branding, design and website functionality together in a unified voice to better communicate their qualities to their patients – current and new alike.
Based on the Brand DNA we created a modernized logo, assets and style guide. The style has elements of warm and welcoming shapes, brighter color palette, contemporary fonts and more depth suggesting Midland Allergy has changed, grown and now offers its ideal patients even more value.
WEB DESIGN + DEVELOPMENT
Staying true to the new brand identity Midland Allergy’s website is now modern, fresh and easier to use. We utilized modern technologies and design, staying just below the cutting edge. Users were the central focus of the design and site architecture as we balanced their needs and expectations with the elements that were important to the Docs and their staff. In the final design we went well beyond just look and feel to make sure the site educated potential patients; making it easy for them to find what they were looking for.
VIDEO COMING SOON!!